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Business

We talk to female founders about their beginnings, the secrets to success, and advice YOU can implement in your biz.

Business episodes

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Build a Product-Based Business

6/30/2022

This week, Phoebe talks with Claire Xue, visionary CEO and founder of Moodelier. Tune in as Claire shares her journey before and after the launch of the wildly successful product-based business that helps other creatives style and design stellar photo shoots and immersive visual experiences.

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How to Tap Into Community with
LaToya McInnis

6/9/2022

This week, Phoebe catches up with LaToya McInnis, founder, creative director, and designer of Cocoacentric and longtime GGC community member. Tune in as they discuss how LaToya tapped into the power of community by way of in-person pop-up markets, online classes, and big brand partnerships.

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How to Build a Values-Driven Business with Aleksandra Zee

5/19/2022

This week, Phoebe sits down with Aleksandra Zee, an Oakland-based woodworker, artist, and workshop instructor whose original and commissioned pieces have been featured in prominent publications like Esquire and Refinery29. Tune in as they explore how Aleksandra’s early days building in-store and window displays for Anthropologie led to her permanent love affair with woodworking.

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How to Grow on Instagram with
Mya Nichol

5/5/2022

This week, Phoebe talks all things organic growth and niche-specific marketing with Instagram expert and coach, Mya Nichol. Tune in to learn how Mya grew her IG following by 100K in just 6 months through trial and error, why she believes all product-based business owners need to show up on camera, and why she thinks it’s essential to niche down in order to stand out in your industry.

 

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On Sex Tech and Being an Industry Disruptor

3/23/2022

This week, Phoebe is joined by Anna Lee of Lioness, the women-led sexual wellness company that built the world’s first and only smart vibrator, for a chat about sex tech, orgasm data, unconventional marketing, and what it looks like to be an industry disruptor.

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How to get press for your brand

3/10/2022

This week, Phoebe talks all things PR with Nora Wolf, founder of Wolf Craft, the à la carte PR shop for creative business owners. Tune in to learn how to be your own PR person as Nora breaks down what writers and editors are looking for, how to make your product or service pitch-worthy, and how to research and identify noteworthy trends and stories in your industry.

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The Power Of OutReach
 

2/10/2022

This week, Phoebe treats listeners to a GGC Podcast first: an episode with two guests—Roxy Prima and Phoebe Cornog of Pandr Design Co., a boutique design agency that specializes in custom murals. Tune in to learn how the duo built their business from the ground up and how outreach played such an important role in their success.

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On Email, Copywriting + Anti-Bro Marketing
 

9/09/2021

This week, Phoebe dives deep into email marketing and copywritng with launch whiz and copy queen, Tarzan Kay. Tune in for a compelling investigation of “bro marketing” and several ways in which all businesses can harness the power of story-based copy to establish a sustainable, ethical, and high-integrity marketing strategy.

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On Contracts, Internet Law + Brand Protection

8/19/2021

This week, Phoebe sits down with Nashville-based Internet and IP lawyer, Maria Spear Ollis, for an insightful and informative discussion on online brand protection for creative entrepreneurs.

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On Auras, Finding Joy + Short-Form Video Content

8/5/2021

This week, Phoebe talks transitions and transformation with photographer, media strategist, and short-form video expert, Lisandra Vazquez. Tune in as they discuss the significance of auras, how to lean into short-form video content as a creative entrepreneur, and what lessons can be learned about joy and hope after pivoting your business.

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On Business Wellness + Burnout Recovery
 

7/22/2021

This week, Phoebe sits down with strategic planner and business coach, Tiffany Lauren Jones, to talk through her small business journey and unpack how she harnessed self-care, time management, and mindset tools to finally get off the burnout train and step into her power as a successful entrepreneur.

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How to SHOW You Are an Expert in Your Field

7/8/2021

This week, Phoebe breaks down how to manage imposter syndrome so you can show up as an expert in your field. Learn how to lean into your expertise to create tiered levels of access in your business to capture emails, attract new customers, and keep them coming back. Perfect for both product- and service-based businesses!

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Manufacturing, Marketing, + Growing Your Biz

6/24/2021

This week, Phoebe sits down with Tiffany Ju, responsible manufacturing advocate and designer/founder of Chunks Shop. Tune in as Tiffany shares her journey leading up to the hugely successful hair accessories brand, expands on why she is proud to manufacture her products in China, and offers her unconventional take on what makes for a stellar marketing strategy.

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Craft Fair Tips

5/27/2021

This week, Phoebe shares her tried and true tips for an amazing craft fair, so that new and seasoned makers alike can plan, prep, and present with confidence.

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Repurposing Content

4/29/2021

In this week’s episode, Phoebe explains how to repurpose your content for various platforms so that you can maximize efficiency and engagement while you minimize stress and overwhelm.

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Size Inclusivity + The Business of Storytelling

4/15/2021

In this week’s episode, Sylvia Tennant shares her journey from the early days of Zaleska Jewelry to her newfound passion for modeling, exploring the role of authentic storytelling as a powerful business tool in each new venture.

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Witchcraft + Business

3/18/2021

In this week’s episode, Casey Zabala imparts her wisdom and experience as a practicing witch turned business owner and offers guidance on entering the world of small business without compromising your spiritual center.

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Creativity + Craft with kitiya Palaskas

2/18/2021

Craft based designer,  Kitiya Palaskas, takes us through her career and how she was able to work with big brands like Adobe, Lego, and many others. 

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How TO MAKE YOUR BIZ LEGIT

2/4/2021

Phoebe deep dives into why it’s important to make your business legit and how to do it. 

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Taxes, Accounting+ Financial Wellness

1/21/2021

Jessie Susannah Karnatz aka the Money Witch returns to the podcast to give us the inside scoop on taxes, bookkeeping, PPP and financial wellness.

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GGC'S PANDEMIC PIVOT + PLANNING FOR 2021

1/7/2021

Phoebe opens up the 2021 season with an inside look at how GGC navigated the pandemic and pivoted from in-person events in 2020, leaving you with tangible advice to plan 2021. 

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KARMIC Mark

11/19/2020

Closing out season 1 with a bang, Ampjar CEO and Founder, Peter Davis discusses how brands can empower one another to grow and gain customers.

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MEREDITH CANCILLA

ON DESIGN + BRANDING

10/22/2020

Designer and entrepreneur, Meredith dives into how small brands and creatives can create a brand identity for themselves and grow their business.

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ON FINDING YOUR NICHE 

+BUILDING COMMUNITY

10/1/2020

Keisha discusses what’s missing in the yoga community and how COVID-19 has forced the industry to take a deeper look at itself. 

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Creating Community

9/17/2020

Community is a way to access wealth. Build your community with the network you already have plus activate new ones.

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Adrienne Wiley on Quitting your Day Job

9/3/2020

Adrienne breaks down what it is like to get her jewelry in the hands of celebs and how she opened one of 3 Black owned  boutiques in SF. 

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Outsourcing with phoebe

8/20/2020

On this episode Phoebe discusses how she began to outsource certain tasks to clear up her time, and make more money.

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ali kriegsman on building a goddamn empire

7/30/2020

Ali hops on the podcast to talk about how to build a goddamn empire. She talks imposter syndrome, getting funding + the future of retail.

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Taylor Jay on Entrepreneurship + Pivoting

7/16/2020

Taylor talks about pivoting her biz. She shares inspiring advice of what she’s learned from starting her brand, pivoting during Covid, and on opening the doors for others.”

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Creating Multiple Revenue streams

7/2/2020

Phoebe sits down with us on episode 8 to discuss creating multiple streams of revenue for your business so you can be prepared for anything!

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Champagne, Photography + Asking for What You Want

6/18/2020

Champagne talks about best practices when it comes to product photography, taking self portraits, and asking for what you want. 

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FOUNDER, CREATOR, GIRLBOSS