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Episode 4

Girl Gang Craft + Resilience in the Time of Covid -19 

A Facebook Live Recording with Phoebe Sherman

Girl Gang Craft founder Phoebe Sherman talks about resilience for you and your creative business in the time of COVID-19. As you’re listening and reading this now, we know many of you have lost your jobs. Your kids continue to be out of school. You had a retail store that you had to shut down. And the list goes on. 

For artists and businesses this is an incredible trying time. For Girl Gang Craft, a business that relies on in-person events, and for artists who rely on craft fairs for income there’s a lot of anxiety around how we are going to financially recover. But there’s also optimism. 

This episode addresses those concerns and shares ideas from the community, starting with Girl Gang Craft, on steps you can take to build in more resilience for you and your community.

As the situation unfolds, we’ve been seeing a mix of leaders both pushing the hustle mentality and taking the time to pause. And both are right -- that is, if you are even able to take a pause from your work. If so, go for it. Take care of yourself. But if you need to make income right now, we at Girl Gang Craft will be there by your side with resources on how to creatively pivot.

But first, a bit about how Girl Gang Craft is handling these changes because we’re all about transparency in what it takes to build a business. For instance, we were already in a financial lull before COVID-19 hit. Now with all of our events postponed, vendor and sponsorship fees are no longer an upcoming source of revenue for Girl Gang Craft. (You can read more about how we are handling these changes here.

So as the shelter in place announcements started unfolding, Phoebe started reaching out to her community to offer her commissioned artwork to help compensate for the loss in event revenue. And given Girl Gang Craft’s mission, she also wanted to make sure the maker and small business community was supported at this time, so she created a list of COVID-19 resources on the Girl Gang Craft website, which includes a link to grants, job opportunities, unemployment information and more. Additionally, she put together a free six page guide to pivoting for small businesses. She also brought our in-person branding workshops online with tips on how to build your brand identity and create compelling content to attract new followers and customers.





We get that people are scared to sell stuff to a community suffering from lost income so it’s hard to get them to buy things. But there are people home who are bored with money to spend and it’s our job to sell to them. Now is the time to take stock of your business and invest in areas that need growth, whether that’s improving your branding or how you share on social. You make the decision to put that money down.


Other things Girl Gang Craft has started since sheltering in place: 

  • This podcast focused on business, creativity and wellness to continue reaching our community in new ways with the resources they need to thrive.

  • Secret Shelter in Place with artists to exchange maker-made gifts with one another, much like Secret Santa.

  • Live Instagram schedule featuring different members of our community, meditation, and other entertaining programming




Girl Gang Craft Free Guide: The GGC Guide to Pivoting

a free downloadable timeless guide made for Shelter in Place, but will continue to be a go-to resource on polishing up your content and getting online. This FREE resource is a comprehensive guide with steps to implement  to not only enage your customers, but heighten your online presence, build multiple revenue streams, and bring in more income. The world is online, are you ready to make your impact?