THE FOLLOWING ARE THE CORE ESSENTIALS TO CULTIVATING YOUR BRAND:
When you are developing, or re-branding, or polishing up your biz, these are the 6 components you need to consider to get your BRAND IDENTITY across to your audience.
Listen to the full episode to hear more about cultivating these essential elements.
THE 6 ELEMENTS OF BRAND IDENTITY
WITH PHOEBE SHERMAN
A brand is the way the public can identify your business and thus your products or offerings. It’s what makes you biz MORE THAN your products + offerings.
When you’re scrolling through instagram, what makes you “follow” a page? Is it the color scheme? Their cohesive imagery? Is it what they are selling? Or how they are selling it?
All of the above questions are considered when marketing experts develop a brand. And this is why branding is important. Branding tells a story, it creates a need for your product or service. It creates community, sparks a dialogue. This is what makes a business be more than a business. This is why girl gang craft has been successful, we are more than our product, more than our instagram. We are a community. What comes to mind when you think of Girl Gang Craft? Community, empowerment, creativity, entrepreneur, education, feminism, these are the essence of our brand and are created with a combination of visual + experiential assets.
I want to start by saying branding is a practice do the best you can, you WILL grow and change. Your logo may change, your voice may change, your product may change, even your mission might change! Be gentle with yourself. Even running your biz is a practice!