What if instagram died tomorrow? Or if your account got hacked? What would be left of your business? How would you get in touch with your customers? 


Don't have the answers? Is your biz super dependent on instagram? That's ok if it is, but we're here to tell you you want to build on your own land. You want to have forever access to your contacts. 


Your insta posts are seen by about 10% OR LESS of your followers.

Your emails, however, have open rates of about 20-30% (so 2 or 3 times that seen on insta)

And welcome emails have a 85% average open rate!


We need to collect followers via instagram, and then shuffle them to another permanent place. Like your site. 


Think of instagram as like a billboard. You are attracting new clients, and then getting them to ACT. (to download that song, or go to the movies, or purchase car insurance right?) All of these ACTIONS are called CONVERSIONS.


We wanna get people off of this initial interaction and convince them to trust you, so you can make money from them (and in turn offer them something really amazing in exchange!) We have a much better chance of engaging with your audience more authentically and more efficiently via email.


PLUS on average, businesses make .25$ to $1 per contact per month serving their email list.


So how do we do it? How do we get people to give you their precious email address? And then once we have their email, what on earth do we do with it? How do we speak to our audience? How do you get them to purchase your product or service?


We're here to tell you how.



Thursday July 30, 5 pm PST

This class will cover:


-How to build an email list

-Which platforms are the best for a newsletter

-What to write to your list

-How to offer freebies + advertise freebies to capture new audiences

-How to create dynamic funnels to introduce new leads to your biz offerings

-How to convert followers into paying customers


The world is online. Get in their inbox. 


Class will be on Zoom taught by Phoebe Sherman. Zoom info will be sent to your email before the date. If you are not able to attend the live class, you will receive access to the class via email afterward.

Email Class (7/30)


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