For artists + entrepreneurs
Welcome to Girl Gang Craft, The Podcast, where we dive deep into all things business, wellness, creativity and activism for artists and entrepreneurs. Your host Phoebe Sherman talks to impactful female founders who share what it’s really like to grow a business, sharing their wins and failures along the way. You’ll walk away with practical steps you can take to create better results in your own life and business.
Build a Product-Based Business
This week, Phoebe talks with Claire Xue, visionary CEO and founder of Moodelier. Tune in as Claire shares her journey before and after the launch of the wildly successful product-based business that helps other creatives style and design stellar photo shoots and immersive visual experiences.
How to Tap Into Community
This week, Phoebe catches up with LaToya McInnis, founder, creative director, and designer of Cocoacentric and longtime GGC community member. Tune in as they discuss how LaToya tapped into the power of community by way of in-person pop-up markets, online classes, and big brand partnerships.
How to Build a Values-Driven Business
This week, Phoebe sits down with Aleksandra Zee, an Oakland-based woodworker, artist, and workshop instructor whose original and commissioned pieces have been featured in prominent publications like Esquire and Refinery29. Tune in as they explore how Aleksandra’s early days building in-store and window displays for Anthropologie led to her permanent love affair with woodworking.
"Branding is a practice, do the best you can. You will grow and change. Your logo may change, your voice may change, and your mission might change! Be gentle with yourself. Even Running your biz is a practice."
- Phoebe Sherman
FOUNDER, CREATOR, GIRLBOSS
Phoebe shares best practices when it comes to social media marketing, productivity, and what she wishes she knew when she was starting out building her now flourishing business and brand. You’ll walk away more confident and ready to reach new revenue goals to create the life of your dreams.
Meet your host
Meet your host
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Access our engaged community of female-forward brands, small businesses and consumers who care about sustainability, fashion, design and entrepreneurship. We have a variety of creative ways to put you front and center, including exclusive social media posts, newsletter shout outs, virtual events and more.