For artists + entrepreneurs
Welcome to Girl Gang Craft, The Podcast, where we dive deep into all things business, wellness, creativity and activism for artists and entrepreneurs. Your host Phoebe Sherman talks to impactful female founders who share what it’s really like to grow a business, sharing their wins and failures along the way. You’ll walk away with practical steps you can take to create better results in your own life and business.
How To Establish Core Values For Your Business with Janet Mesh of Aimtal
On today’s episode, Phoebe interviews Janet Mesh, the CEO and Co-Founder of Boston based company Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies. Janet and Phoebe get into the importance of establishing core values for your business, how a direct to consumer business model can use LinkedIn for marketing strategies, and the “rule of 3” when repurposing content across social channels.
Follow What Delights You with Sarah Faith Gottesdiener
In this episode, Sarah asks us as business owners to understand our worth! We talk about how to monetarily value our services and how we need to stop overgiving and undercharging. We consider taking a break from all the excess info directed at us and instead following what delights you. We dive deep into the misconception that we can’t have financial success and hold values.
Mindful metrics: How to understand analytics + boost sales as a small business with Janine Mulone
In this episode, we go all in on how to understand sales analytics in an approachable way by evaluating the numbers and curating metrics to boost profit margins. We learn that simply adjusting your website user experience can positively affect web traffic, increase conversion rate, and lead to a greater average order (which is what it’s all about!)
Maximize your Business by minimizing your time with Manu Muraro
In this episode, Manu gives us a lesson on why handing off your content management to Your Social Team is the way to bring engagement back to your Instagram so you get that valuable time back to focus on business growth. Plus, a 7 hour work day is the max you should be working on your business, and why hiring a team is not only a monetary investment, but a health conscious one.
The Balancing Act with Jacky from MCLC
Jacky is the sole designer and founder of MCLC, the pop-perfection slow fashion footwear brand that you may have seen rocking your socks off everywhere from TikTok to Trixie Motel. In this episode, Phoebe and Jacky discuss how the daily need to find balance in an ever changing world led Jacky to create her breakthrough design, The Balancing Act Boot.
Death-Defying Creativity with Chelsea London Lloyd
Chelsea London Lloyd is an actress, comedian, self-proclaimed “grief gal”, host of the “Dying of Laughter” podcast, and voice note advocate. In this episode you’ll learn how she balances multiple creative projects, clients, revenue streams, and acts of self care in difficult times.
Styling Your Sales Funnel With Elizabeth Stiles
Elizabeth Stiles left her successful career in the fashion industry in the UK to teach multi-hyphenate entrepreneurs what she knew best: manufacturing, marketing, and mindset. In this episode you’ll learn some of her proven sales methods for elevating your product-based business.
The Joy of Bad Crafting with Sam Reece
Sam Reece is famous for being good at comedy, writing, and crafting. But in order to be really good in her creative pursuits, she had to learn how to be bad. In this conversation with Phoebe Sherman, Sam talks about the origin of her viral “Shitty Craft Club” brand and how she turned it into a source for self love, career development and community.
Camly Nguyen on Feeding Your Soul With a 5 to 9
Camly Nguyen balances her passion for creating meaningful change in both her 9 to 5 at a nonprofit and her “5 to 9” as a well-known food and travel content creator in California. She shares her best practices for doing all the things she loves with purpose in this conversation with Phoebe Sherman.
From Farm to Fame
In this episode, Skyler Mapes, co-founder of Exau Olive Oil, shares her unique entrepreneurial recipes for building a beloved international brand with Phoebe Sherman. Skyler shares her unique entrepreneurial journey and discusses tips working with a publicist, weaving your passion into your process as a business owner, and building a business that can be successful without prioritizing social media.
How To Turn Your Natural Talents Into A Business
This week Phoebe is joined by Miss Melinda, a Professional Priestess & Mystic Guide! Join us as we dive into her magical journey, learn about the importance of having a strong and supportive community and how she took her natural born gift and turned it into a successful business!
SPONSORED PODCAST with ACT Insurance
Joanne Hammer joins Phoebe this week to talk about the importance of protecting your small business with insurance. Tune in to learn the difference between an LLC and insurance coverage and why getting insurance can save you time, money, and lots of energy, covering everything from your inventory and your supplies to third party claims!
How to stay Hyper focused + targeted when growing your business
Kat Hantas sits down with Phoebe to discuss all things TEQUILA and female entrepreneurship. Listen in to find out about the gap she filled in the spirits industry, why letting go of your ego is key while raising money, how she shaped her organic reach on Instagram, and pick up a few cocktail tips and techniques along the way!
How to Scale Your Product-Based Biz
This week, Phoebe is joined by Minna and Jacqueline of The Product Boss to discuss the ins and outs of what it really takes to scale a product-based small business. Tune in to hear why the successful entrepreneurs-turned-coaches want makers to shift their mindset away from perfectionist ideals and limiting beliefs about what’s possible in product entrepreneurship in order to take their beautiful offerings from “just a hobby” to full-blown successful businesses.
Small Business Alchemy with Jules Benefico
This week, Phoebe is joined by longtime GGC community member (and ex-GGC partnerships lead!), Certified Clinical Herbalist, and founder of Boss Witch Botanicals, Jules Benefico. Tune in as they explore the roots of common entrepreneurial roadblocks (especially for healers and witches) and how alchemy, inner child work, and even fear are powerful tools for long-term healing and prosperity.
How to Build a Product-Based Business
This week, Phoebe talks with Claire Xue, visionary CEO and founder of Moodelier. Tune in as Claire shares her journey before and after the launch of the wildly successful product-based business that helps other creatives style and design stellar photo shoots and immersive visual experiences.
How to Tap Into Community
This week, Phoebe catches up with LaToya McInnis, founder, creative director, and designer of Cocoacentric and longtime GGC community member. Tune in as they discuss how LaToya tapped into the power of community by way of in-person pop-up markets, online classes, and big brand partnerships.
How to Build a Values-Driven Business with Aleksandra Zee
This week, Phoebe sits down with Aleksandra Zee, an Oakland-based woodworker, artist, and workshop instructor whose original and commissioned pieces have been featured in prominent publications like Esquire and Refinery29. Tune in as they explore how Aleksandra’s early days building in-store and window displays for Anthropologie led to her permanent love affair with woodworking, what she does to establish healthy boundaries alongside an ever-growing online presence, and how she’s maintained a values-driven approach to her business dealings at all stages of her professional growth.
How to Grow on Instagram with Mya Nichol
This week, Phoebe talks all things organic growth and niche-specific marketing with Instagram expert and coach, Mya Nichol. Tune in to learn how Mya grew her IG following by 100K in just 6 months through trial and error, why she believes all product-based business owners need to show up on camera, and why she thinks it’s essential to niche down in order to stand out in your industry.
How to Find Inspiration Through Adversity
This week, Phoebe is joined by Fernanda Martínez, an Oakland-based artist and founder of La Tinta Art. Tune in as they reflect on the ways the COVID-19 pandemic shaped and shifted Fernanda’s journey as a muralist and fine artist and how she finds inspiration and opportunity in the face of adversity.
How to Refine Your Marketing Strategy
This week, Phoebe sits down with Katrina Aronson, a marketing-led business coach for female entrepreneurs, to discuss transitioning from the corporate world and what it looks like to align your marketing strategy with your business leader personality type.
On Sex Tech and Being an Industry Disruptor
This week, Phoebe is joined by Anna Lee of Lioness, the women-led sexual wellness company that built the world’s first and only smart vibrator, for a chat about sex tech, orgasm data, unconventional marketing, and what it looks like to be an industry disruptor.
How to get press for your Brand
This week, Phoebe talks all things PR with Nora Wolf, founder of Wolf Craft, the à la carte PR shop for creative business owners. Tune in to learn how to be your own PR person as Nora breaks down what writers and editors are looking for, how to make your product or service pitch-worthy, and how to research and identify noteworthy trends and stories in your industry.
On Becoming an Accomplice to change
This week, Phoebe sits down with Dr. Akilah Cadet, Founder and CEO of Change Cadet, an organizational development consulting firm offering a wide array of anti-racism and diversity services for companies and global brands. Tune in to learn how Dr. Cadet drew on her own experiences of judgment and barriers in the workplace when building the business that prepares individuals and companies to be accomplices to change in the workforce.
The Power of Outreach
This week, Phoebe treats listeners to a GGC Podcast first: an episode with two guests—Roxy Prima and Phoebe Cornog of Pandr Design Co., a boutique design agency that specializes in custom murals. Tune in to learn how the duo built their business from the ground up and how outreach played such an important role in their success.
On Email, Copywriting + Anti-Bro Marketing
This week, Phoebe dives deep into email marketing and copywritng with launch whiz and copy queen, Tarzan Kay. Tune in for a compelling investigation of “bro marketing” and several ways in which all businesses can harness the power of story-based copy to establish a sustainable, ethical, and high-integrity marketing strategy.
On Auras, Finding Joy + Short-Form Video Content
This week, Phoebe talks transitions and transformation with photographer, media strategist, and short-form video expert, Lisandra Vazquez. Tune in as they discuss the significance of auras, how to lean into short-form video content as a creative entrepreneur, and what lessons can be learned about joy and hope after pivoting your business.
On Business Wellness + Burnout Recovery
This week, Phoebe sits down with strategic planner and business coach, Tiffany Lauren Jones, to talk through her small business journey and unpack how she harnessed self-care, time management, and mindset tools to finally get off the burnout train and step into her power as a successful entrepreneur.
How to SHOW You Are an Expert in Your Field
This week, Phoebe breaks down how to manage imposter syndrome so you can show up as an expert in your field. Learn how to lean into your expertise to create tiered levels of access in your business to capture emails, attract new customers, and keep them coming back. Perfect for both product- and service-based businesses!
Manufacturing, Marketing, + Growing Your Biz
This week, Phoebe sits down with Tiffany Ju, responsible manufacturing advocate and designer/founder of Chunks Shop. Tune in as Tiffany shares her journey leading up to the hugely successful hair accessories brand, expands on why she is proud to manufacture her products in China, and offers her unconventional take on what makes for a stellar marketing strategy.
Intuitive Eating + Body Neutrality
In this week’s episode, health coach and business consultant Molly Alliman unpacks diet culture and the sneaky ways it pervades our lives, offering instead intuitive eating and body neutrality as sustainable paths we can each explore to heal the relationship between ourselves, our minds, and our bodies.
Size Inclusivity + The Business of Storytelling
In this week’s episode, Sylvia Tennant shares her journey from the early days of Zaleska Jewelry to her newfound passion for modeling, exploring the role of authentic storytelling as a powerful business tool in each new venture.