In this episode, we break down the big questions that product based businesses need to be asking themselves in order to stand out and prosper as a small business in a competitive market.

In this Solo episode, Phoebe goes deep into her experiences (the good and the bad!) working with brand partners, as well as what it’s like to secure brand partnerships as a key revenue source

In this episode, Julie shares her insight about going viral, building a product based business, having a social media media presence, successful email marketing, and working with manufacturers.

In this episode, Amy tells us how she transformed her love of food from a side hustle, to a full-time business venture. How vending at craft fairs expanded her audience and grew customer interest, and when she seized the moment to go all in with Overseasoned to build a sustainable and profitable feminist forward business.

Nicole Stevenson, founder of Dear Handmade Life, is a pillar in the creation of California Craft Fairs. Phoebe and Nicole talk about the beginning days of starting Craft Cation and Dear Handmade Life, growing a successful business by managing a team, dedicating time to being creative, and balancing it all while being present for her family.

In this solo episode, Phoebe talks about craft fair tips– how to treat each show as an experiment, tips and tricks for load-in and load out, ideas for booth displays, and more.

Emily Chandra is the owner and founder of Seacoast Stilettos, an inclusive dance space that encourages folks to reclaim their power with dance. In her signature Seacoast Stilettos dance classes, Emily serves empowerment and community along with hype at her Peabody, Massachusetts studio.

Viral Marketer, content Creator, and Public Speaker, Andrea Casaonva takes us on her journey of becoming a sensational solopreneur from her work in the early days of TikTok, starting an agency, to stepping into her investor era as a partner and advisor for multiple companies. Andrea tells us her personal experiences of being an immigrant to the U.S, living with mental health issues, and overcoming it all to radiate positivity in every aspect of her life.

Solo Episode on making business decisions that support sustainable practices.

On today’s episode, Phoebe and Tina talk about the impactful steps you need to take in order to get your products in front of buyers, how to develop your brand story, and making time for your own work life harmony.

Today on the pod, Phoebe gets us hungry for MONEY SNACKS!
Money Snacks are an ACTIVE and DIRECT way to make money RIGHT NOW. They are ACTIONS that are attached directly to money and help fill the money void small biz owners are feeling in the down seasons.

Kate shares her journey through the performing arts and how the need to share creative embodiment in a communal space led to the creation of Wonderwell and the WonderBody Studio.

On today’s solo episode, Phoebe explores Bravery, and how you don’t need to be 100% confident just to show up for yourself

In our conversation, Angela tells us how she dives into the root cause of her clients’ roadblocks and exposes the harsh truths about what’s keeping their business from taking off (hint: it’s ourselves, we hold us back). Through her lessons, she guides her clients to maximize consciousness through daily gratitude and growth by honoring their journey.

After almost 4 years of the Girl Gang Craft Podcast, we’re back with solo episodes featuring me, founder Phoebe Sherman, to bring you the BTS of GGC, Craft Fair insights, tips for entrepreneurs, and just sharing my opinions and my messy life, as a way to get closer to YOU.

On today’s episode, Phoebe interviews Janet Mesh, the CEO and Co-Founder of Boston based company Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies. Janet and Phoebe get into the importance of establishing core values for your business, how a direct to consumer business model can use LinkedIn for marketing strategies, and the “rule of 3” when repurposing content across social channels.

In this episode, Sarah asks us as business owners to understand our worth! We talk about how to monetarily value our services and how we need to stop overgiving and undercharging. We consider taking a break from all the excess info directed at us and instead following what delights you. We dive deep into the misconception that we can’t have financial success and hold values.

In this episode, we go all in on how to understand sales analytics in an approachable way by evaluating the numbers and curating metrics to boost profit margins. We learn that simply adjusting your website user experience can positively affect web traffic, increase conversion rate, and lead to a greater average order (which is what it’s all about!)

In this episode, Manu gives us a lesson on why handing off your content management to Your Social Team is the way to bring engagement back to your Instagram so you get that valuable time back to focus on business growth. Plus, a 7 hour work day is the max you should be working on your business, and why hiring a team is not only a monetary investment, but a health conscious one.

Jacky is the sole designer and founder of MCLC, the pop-perfection slow fashion footwear brand that you may have seen rocking your socks off everywhere from TikTok to Trixie Motel. In this episode, Phoebe and Jacky discuss how the daily need to find balance in an ever changing world led Jacky to create her breakthrough design, The Balancing Act Boot.

Chelsea London Lloyd is an actress, comedian, self-proclaimed “grief gal”, host of the “Dying of Laughter” podcast, and voice note advocate. In this episode you’ll learn how she balances multiple creative projects, clients, revenue streams, and acts of self care in difficult times.

Elizabeth Stiles left her successful career in the fashion industry in the UK to teach multi-hyphenate entrepreneurs what she knew best: manufacturing, marketing, and mindset. In this episode you’ll learn some of her proven sales methods for elevating your product-based business.

Sam Reece is famous for being good at comedy, writing, and crafting. But in order to be really good in her creative pursuits, she had to learn how to be bad. In this conversation with Phoebe Sherman, Sam talks about the origin of her viral “Shitty Craft Club” brand and how she turned it into a source for self love, career development and community.

Camly Nguyen balances her passion for creating meaningful change in both her 9 to 5 at a nonprofit and her “5 to 9” as a well-known food and travel content creator in California. She shares her best practices for doing all the things she loves with purpose in this conversation with Phoebe Sherman.

Phoebe sits down with Harley Jordan to talk about how to harness your personal brand and brand partnerships to make your marketing process easy and fun.

In this episode, Skyler Mapes, co-founder of Exau Olive Oil, shares her unique entrepreneurial recipes for building a beloved international brand with Phoebe Sherman. Skyler shares her unique entrepreneurial journey and discusses tips working with a publicist, weaving your passion into your process as a business owner, and building a business that can be successful without prioritizing social media.

In GGC’s first interview ep of the year, host Phoebe Sherman shares a compelling conversation with self-taught witch, creatrix, and founder of Lady Moon Co. Inc,. Laura Wong (she/her).

In her 2023 return to the GGC Podcast, Phoebe takes the mic solo to discuss her failures - and how she reframed them as opportunities to grow as a biz owner.

On this week’s episode, join Phoebe as she chats with Jocelyn Kelly Reid on how she helps women quantum leap, call in abundance, and make money.

On this week’s episode, join Phoebe as she chats with Kara Harms on how she turned her travel blog into a multi 6 figure business.

On this week’s episode, join Phoebe as she chats with Erica Feldmann on how she turned her design blog into a thriving witchy store and community.

This week Phoebe is joined by Miss Melinda, a Professional Priestess & Mystic Guide! Join us as we dive into her magical journey, learn about the importance of having a strong and supportive community and how she took her natural born gift and turned it into a successful business!

Joanne Hammer joins Phoebe this week to talk about the importance of protecting your small business with insurance. Tune in to learn the difference between an LLC and insurance coverage and why getting insurance can save you time, money, and lots of energy, covering everything from your inventory and your supplies to third party claims!

Kat Hantas sits down with Phoebe to discuss all things TEQUILA and female entrepreneurship. Listen in to find out about the gap she filled in the spirits industry, why letting go of your ego is key while raising money, how she shaped her organic reach on Instagram, and pick up a few cocktail tips and techniques along the way!

This week, GGC founder Phoebe Sherman shares her best tips for filming Reels and TikToks for your small business.

This week, Phoebe is joined by Minna and Jacqueline of The Product Boss to discuss the ins and outs of what it really takes to scale a product-based small business. Tune in to hear why the successful entrepreneurs-turned-coaches want makers to shift their mindset away from perfectionist ideals and limiting beliefs about what’s possible in product entrepreneurship in order to take their beautiful offerings from “just a hobby” to full-blown successful businesses.

This week, Phoebe is joined by longtime GGC community member (and ex-GGC partnerships lead!), Certified Clinical Herbalist, and founder of Boss Witch Botanicals, Jules Benefico. Tune in as they explore the roots of common entrepreneurial roadblocks (especially for healers and witches) and how alchemy, inner child work, and even fear are powerful tools for long-term healing and prosperity.

This week, Phoebe talks with Claire Xue, visionary CEO and founder of Moodelier. Tune in as Claire shares her journey before and after the launch of the wildly successful product-based business that helps other creatives style and design stellar photo shoots and immersive visual experiences.

This week, Phoebe catches up with LaToya McInnis, founder, creative director, and designer of Cocoacentric and longtime GGC community member. Tune in as they discuss how LaToya tapped into the power of community by way of in-person pop-up markets, online classes, and big brand partnerships.

This week, Phoebe sits down with Aleksandra Zee, an Oakland-based woodworker, artist, and workshop instructor whose original and commissioned pieces have been featured in prominent publications like Esquire and Refinery29. Tune in as they explore how Aleksandra’s early days building in-store and window displays for Anthropologie led to her permanent love affair with woodworking, what she does to establish healthy boundaries alongside an ever-growing online presence, and how she’s maintained a values-driven approach to her business dealings at all stages of her professional growth.

This week, Phoebe talks all things organic growth and niche-specific marketing with Instagram expert and coach, Mya Nichol. Tune in to learn how Mya grew her IG following by 100K in just 6 months through trial and error, why she believes all product-based business owners need to show up on camera, and why she thinks it’s essential to niche down in order to stand out in your industry.

This week, Phoebe is joined by Fernanda Martínez, an Oakland-based artist and founder of La Tinta Art. Tune in as they reflect on the ways the COVID-19 pandemic shaped and shifted Fernanda’s journey as a muralist and fine artist and how she finds inspiration and opportunity in the face of adversity.

This week, Phoebe sits down with Katrina Aronson, a marketing-led business coach for female entrepreneurs, to discuss transitioning from the corporate world and what it looks like to align your marketing strategy with your business leader personality type.

This week, Phoebe is joined by Anna Lee of Lioness, the women-led sexual wellness company that built the world’s first and only smart vibrator, for a chat about sex tech, orgasm data, unconventional marketing, and what it looks like to be an industry disruptor.

This week, Phoebe talks all things PR with Nora Wolf, founder of Wolf Craft, the à la carte PR shop for creative business owners. Tune in to learn how to be your own PR person as Nora breaks down what writers and editors are looking for, how to make your product or service pitch-worthy, and how to research and identify noteworthy trends and stories in your industry.

This week, Phoebe sits down with Dr. Akilah Cadet, Founder and CEO of Change Cadet, an organizational development consulting firm offering a wide array of anti-racism and diversity services for companies and global brands. Tune in to learn how Dr. Cadet drew on her own experiences of judgment and barriers in the workplace when building the business that prepares individuals and companies to be accomplices to change in the workforce.

This week, Phoebe treats listeners to a GGC Podcast first: an episode with two guests—Roxy Prima and Phoebe Cornog of Pandr Design Co., a boutique design agency that specializes in custom murals. Tune in to learn how the duo built their business from the ground up and how outreach played such an important role in their success.

This week, Phoebe reflects on the past two years and opens up about what a global pandemic and major business pivot taught her about finding joy, ease, and hope in a time of uncertainty.

This week, Phoebe dives deep into email marketing and copywritng with launch whiz and copy queen, Tarzan Kay. Tune in for a compelling investigation of “bro marketing” and several ways in which all businesses can harness the power of story-based copy to establish a sustainable, ethical, and high-integrity marketing strategy.

This week, Phoebe sits down with Nashville-based Internet and IP lawyer, Maria Spear Ollis, for an insightful and informative discussion on online brand protection for creative entrepreneurs.

This week, Phoebe talks transitions and transformation with photographer, media strategist, and short-form video expert, Lisandra Vazquez. Tune in as they discuss the significance of auras, how to lean into short-form video content as a creative entrepreneur, and what lessons can be learned about joy and hope after pivoting your business.

This week, Phoebe sits down with strategic planner and business coach, Tiffany Lauren Jones, to talk through her small business journey and unpack how she harnessed self-care, time management, and mindset tools to finally get off the burnout train and step into her power as a successful entrepreneur.

This week, Phoebe breaks down how to manage imposter syndrome so you can show up as an expert in your field. Learn how to lean into your expertise to create tiered levels of access in your business to capture emails, attract new customers, and keep them coming back. Perfect for both product- and service-based businesses!

This week, Phoebe sits down with Tiffany Ju, responsible manufacturing advocate and designer/founder of Chunks Shop. Tune in as Tiffany shares her journey leading up to the hugely successful hair accessories brand, expands on why she is proud to manufacture her products in China, and offers her unconventional take on what makes for a stellar marketing strategy.

This week, Phoebe shares her tried and true tips for an amazing craft fair, so that new and seasoned makers alike can plan, prep, and present with confidence.

In this week’s episode, health coach and business consultant Molly Alliman unpacks diet culture and the sneaky ways it pervades our lives, offering instead intuitive eating and body neutrality as sustainable paths we can each explore to heal the relationship between ourselves, our minds, and our bodies.

In this week’s episode, Phoebe explains how to repurpose your content for various platforms so that you can maximize efficiency and engagement while you minimize stress and overwhelm.

In this week’s episode, Sylvia Tennant shares her journey from the early days of Zaleska Jewelry to her newfound passion for modeling, exploring the role of authentic storytelling as a powerful business tool in each new venture.

In this week’s episode, Phoebe explains why the to-do list is ultimately ineffective and harmful and provides an alternative solution for approaching productivity.

In this week’s episode, Casey Zabala imparts her wisdom and experience as a practicing witch turned business owner and offers guidance on entering the world of small business without compromising your spiritual center.

Get ready to step into your power, as Phoebe discusses ways to show up and show out for your brand.

Craft based designer, Kitiya Palaskas, takes us through her career and how she was able to work with big brands like Adobe, Lego, and many others.

Phoebe deep dives into why it’s important to make your business legit and how to do it.

Jessie Susannah Karnatz aka the Money Witch returns to the podcast to give us the inside scoop on taxes, bookkeeping, PPP and financial wellness.

Phoebe opens up the 2021 season with an inside look at how GGC navigated the pandemic and pivoted from in-person events in 2020, leaving you with tangible advice to plan 2021.

Closing out season 1 with a bang, Ampjar CEO and Founder, Peter Davis discusses how brands can empower one another to grow and gain customers.

Designer and entrepreneur, Meredith dives into how small brands and creatives can create a brand identity for themselves and grow their business.

Keisha discusses what’s missing in the yoga community and how COVID-19 has forced the industry to take a deeper look at itself.

Community is a way to access wealth. Build your community with the network you already have plus activate new ones.

Adrienne breaks down what it is like to get her jewelry in the hands of celebs and how she opened one of 3 Black owned boutiques in SF.

On this episode Phoebe discusses how she began to outsource certain tasks to clear up her time, and make more money.

Ali hops on the podcast to talk about how to build a goddamn empire. She talks imposter syndrome, getting funding + the future of retail.

Taylor Jay on Entrepreneurship + Pivoting

Phoebe sits down with us on episode 8 to discuss creating multiple streams of revenue for your business so you can be prepared for anything!

Champagne talks about best practices when it comes to product photography, taking self portraits, and asking for what you want.

Phoebe takes a deep dive into all things brand identity. Learn the 6 elements of a brand and how you can cultivate these essentials for your biz.

Katie takes us inside her world and shares with us the art of selling in person, ways she is cultivating conversions on her site, and tips + tricks to grow your brand

This episode is a recording of a IG/FB live on how GGC has pivoted in the time of Covid-19, originally filmed on March 31.

We talk with Shirley about anxiety + fear, and cultivating abundance mindset.

Jessie Susannah talks about easing your finances during the time of Covid.

Hear how Phoebe got started with art + feminism and the birth of GGC.