[06:22] WHAT ARE YOUR CURRENT OFFERINGS?
Katrina began her practice doing one-on-one coaching and has since branched out into group coaching, which she strongly recommends. She explains that group coaching allows entrepreneurs to break through their imposter syndrome, receive community support, and learn from other business owners’ experiences.
[09:25] HOW DID YOU GET ON THE ENTREPRENEURIAL PATH? WHAT HAS YOUR JOURNEY LOOKED LIKE?
Katrina left her job in corporate finance to pursue her long-standing dream of becoming an entrepreneur. She launched a jewelry business and soon after opened a brick and mortar store, which was both fulfilling and demanding. She naturally fell into the coaching industry by consulting with other entrepreneurs who approached her for advice and guidance.
[11:50] WHAT WAS IT LIKE TO TRANSITION OUT OF THE CORPORATE WORLD?
Not one to sugarcoat, Katrina lets listeners know the transition out of the corporate world was equal parts demanding, messy, and terrifying. While still working in corporate finance she took a weekend job at a retail store, and soon after found a mentor. Her advice to those making a similar transition is to just keep showing up and saying “yes” to new experiences.
[16:28] WHAT DO YOU LOVE ABOUT ENTREPRENEURSHIP?
Katrina enjoys the way entrepreneurship aligns with her highly-motivated, ambitious personality. She acknowledges she doesn’t do well with authority and needs to have control of her offerings and so loves the freedom and agency entrepreneurship gives her over her day-to-day life. [20:00] WHAT DOES YOUR BUSINESS STRUCTURE LOOK LIKE TODAY? When Katrina ran a brick and mortar store, she managed many employees. She realized it didn’t suit her work style needs, and now advocates for building a low overhead business. At the moment, she has three team members and several effective systems in place to keep her business running smoothly.
[24:22] HOW DO YOU CHOOSE DIFFERENT MARKETING STRATEGIES FOR DIFFERENT BUSINESS LEADER PERSONALITIES?
Katrina advises listeners not to base their marketing strategy off of someone else’s approach, because all business leaders have different personality types. Instead, she recommends that entrepreneurs learn what specifically motivates them in their business, whether it’s in-person community engagement, copywriting, or video content, and then figure out how to integrate that angle into their strategy.
[35:55] WHAT ARE WAYS LISTENERS CAN BOOST THEIR SALES?
While Katrina appreciates that social media marketing can boost a brand’s exposure and growth, it cannot be the be-all and end-all of a marketing strategy. She emphasizes the importance of email marketing in connecting with customers directly. She also encourages business owners to identify what marketing angle they’re avoiding and why, as that is often what is holding them back from greater success.
[46:36] WHAT ARE SOME TIPS FOR PREPARING FOR THE HOLIDAY SEASON?
Katrina recommends listeners focus on developing their email list so they can have a direct line to their customers. She notes that social media channels become oversaturated during the holiday season; a diversified marketing approach is most advisable.