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Episode 56

Episode 56

From Farm to Fame

At first glance, Skyler Mapes seems like she’s been living in a storybook. From meeting her husband/business partner on a serendipitous trip to Rome, to trading her unfulfilling architecture career for an international entrepreneurship path, to co-founding Exau Olive Oil and turning it into a viral sensation during a global pandemic, Skyler has a captivating and unique story to tell. But the road from farm to fame was anything but a fairytale.

In this conversation with Phoebe Sherman, Skyler shares her harrowing journey as a small business owner who relentlessly made the most out of unimaginable physical and cultural challenges to create a brand with a soul. She shares her strategies for finding market fit in challenging times, obtaining coveted earned media features, and building a brand that does not rely on social media, and exploring one of her true loves (writing) throughout the process.

Join her newsletter:
Shop her Italian extra virgin olive oils.
Pre-order her book The Olive Oil Enthusiast.
Contact or work with Skyler:

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Are you searching for a great way to make your products stand out this Mother's Day? Look no further than GGC's amazing Mother's Day Gift Guide! But don't wait too long, the deadline to be featured is coming up fast on April 17th.


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