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Episode 86

Fruitful Biz Ventures with Jennie Lennick

Jenny Lemons is a colorful accessories and creative lifestyle brand founded by San Francisco-based artist Jennie Lennick in 2015. Her bright online shop features an array of funky food-themed products like hair accessories and has sold her products in over 400 retailers worldwide. In this episode, we learn about Jennie’s fruitful approach to wholesale, PR, her manufacturing secrets, and how to keep consistent communication with new stockists.

Key Moments:

✿ Themed marketing; Jennie curates weekly themes for her newsletters and posts that aligns with her product marketing to keep customers engaged
✿ Manufacturing processes and utilizing factory samples to create product content while her new items are in production
✿ “And that's when I decided that it was time to go.” When Jennie made the call to close her storefront doors for good after not meeting profit margins
✿ How a PR agency helped get her products featured on BuzzFeed and the Today Show



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