Adrienne Wiley on Quitting your Day Job
Adrienne L. Wiley is the founder and lead designer for Frolick Jewelry. She launched Frolick in 2004, from a desire to create a collection of jewelry that was vintage inspired but contemporary and effortlessly chic for women of all ages. Adrienne initially learned to make jewelry as a hobby at age 15, but rekindled her interest years later after taking a class at a local bead store. In the beginning, she made her designs at the kitchen table and sold them to friends and family. Six months after launching the line, Wiley decided to leave her job at a Fortune 500 company to pursue Frolick Jewelry full time. She spent the first year traveling around the country participating in shopping events and searching for premiere retail locations to carry the line. Frolick Jewelry is handcrafted by skilled artisans in Wiley's San Francisco design studio. The line garners the attention of publications such as WWD, Lucky, Marie Claire, In Touch, SF Chronicle, and more. Celebs also love the line. Hollywood A-listers, including Chelsea Handler, Rachael Zoe, Mariah Carey, and Serena Williams, have been spotted wearing Frolick. Adrienne is also the owner of Covet, a jewelry and gift boutique opened in 2009 in SF's Inner Richmond neighborhood. Most recently, Wiley wrote Adventures in Wholesale, a book dedicated to helping emerging designers navigate what they'll encounter while building a wholesale business.
Use Ampjar for FREE when you shout out 3 brands a week. It's like a giant pay-it -forward marketing system. Amplify brands you love, and they lift you up back. You can share brands you've matched with on instagram stories, your newsletter + your after check out page. Great way to create community + expand your reach.
Learn With Us
"Does the pressure to master everything at once—Instagram, TikTok, Pinterest, email marketing, launching—have you overwhelmed to the brink of burnout?
Are you ready to refresh your skills and take your business strategy up a notch?
Introducing Level Up Academy, a 6-week cohort for creative entrepreneurs designed to help you refine your business practices, build community, and GROW."