[05:54] WHAT IS AN “EXPERT”?
The definition of “expert” is controversial and relative to each unique field or industry. This episode is not about how to BECOME an expert in your field. Rather, it’s about how to DEMONSTRATE and prove your expertise to your audience.
[06:33] HOW DO YOU SET OFF ON PROVING YOUR EXPERTISE?
If you have a lifelong dedication to your craft, listen: YOU’RE AN EXPERT! But chances are if you love your craft, you DON’T think you are the absolute best with nothing left to learn. More likely, you’re always investing in your education and looking into how to elevate your skillset, whether through licensing, programming, certifications, degrees, etc., all the while BUILDING on your existing expertise. But that’s not what imposter syndrome says, right?
[07:11] HOW DO WE MANAGE IMPOSTER SYNDROME?
Imposter syndrome is the devil on your shoulder that tells you you’re not an expert, that you’re simply not good enough, no matter how much training, education, or experience you have under your belt. That’s why it’s important to face imposter syndrome head-on, acknowledge that it’s there, and STILL step into your power.
[08:30] HOW DO YOU “SHOW UP” AS AN EXPERT?
There’s no magic trick here: You simply show up. Demonstrate your expertise by talking about what you know best. Offer insight, information, and education for your audience. Phoebe breaks down how this can look for a product- versus service-based business, but the core idea stays the same. Expertise is about providing value.
[10:24] SHOWING UP VIA CONTENT PILLARS.
It’s not enough to simply state, “I am an expert.” Harvest your expertise for content pillars (specific types of content for social media or your website) that you can use to continually provide value to your customers. This can be in the form of short videos, branded posts, memes, or even borrowed content that speaks to your mission.
[12:37] LET’S TALK ABOUT CREATING “TIERS OF ACCESS.’
Once you have created various forms of content based on your unique expertise, it’s time to create various tiers of access to your offerings. When you create tiers of access to your expertise, you create various entryways into your offerings and services that can draw different people in. This doesn’t mean you have to lower your prices; simply consider how certain free offerings (like a PDF resource or live talk) can draw new audience members into your business. Freebies function as a type of “lead magnet” that can help you build your email list and grow your customer base.
For more on lead magnets and building your email list, take our Email Marketing Class here.