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Why I switched to Flodesk after a clunky Mailchimp Experience as a Small Business Owner 



Free is not always it. While Mailchimp is free up to 2,000 contacts, that does not mean it is the best email service provider, and in fact, perhaps it is doing a disservice to your brand and your marketing. 


I started off using Mailchimp as a small business owner, but found the image editing to be clunky, the free tools were limited, and you had to pay extra for any sort of funnel or automation.


In 2019 I discovered Flodesk, and I’ve been using them ever since. And YES that means I’ve been using Flodesk for a VERY LONG TIME. 


Flodesk is women-owned, affordable, easy-to-use, and has tons of design forward and straight forward capabilities that makes it an the perfect tool for small business owners. 



Reasons I love Flodesk: 


  1. Design Forward

Flodesk is made for the design girlies. And no that doesn’t mean you have to be a designer, instead it means the emails are CUTE, ELEVATED, and GORG with a beginning user in mind. Flodesk has tons of really easy-to-use templates that you can elevate with your own brand images and colors to make it your own. There are ton of options for showing off products in innovative ways, and linking to whatever content you need to link to in a beautiful and seamless fashion.


  1. Female Founded

Flodesk is founded by 2 amazing women - Martha Bitar and Rebecca Shostak. We love a female founded business here at Girl Gang Craft, obviously, but the thing about a female founded email platform is it is easy to use, easy to navigate and creates really beautiful emails. 


  1.  Automations + Workflows

With Mailchimp you had to pay extra to use automations. With Flodesk you do not. Flodesk has really easy to use automations and “workflos” which is their terminology for a funnel. You can make your welcome sequence and customer funnels as simple or as complex as you need them to be and the UX makes it really easy to navigate and visualize. 


  1. Landing Pages + Segmenting

Flodesk has the ability to make simple landing pages to capture email addresses. You can utilize these to capture specific segments and keep your communication specific to the segment you want to communicate with. 


  1. Simple analytics

Flodesk provides simple analytics to see how your email was received, opened, and clicked on. You can also resend emails to customers who have not opened your email which is a very handy tool. 


  1. No price increases

Some programs make you pay more as your audience increases. Flodesk does not do this. Just the same price no matter how large your list grows! 


 
 
 

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