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How to Optimize Your Instagram for SALES as a small business owner

Hey there, Instagram addicts! Are you tired of scrolling through your feed and not getting enough engagement on your posts? Do you want to turn your followers into actual customers?

Well, look no further, because Girl Gang Craft is here to spill all the tea on optimizing your Instagram profile for conversions!

1. First things first, let's talk about your profile picture. This is the first thing people see when they come across your page, so it better be good. Make sure it's clear, high-quality, and representative of your brand- It should be a picture of you or your logo.

2. Next up, your bio. This is where you can really clarify who you are and who you serve. Keep it short and sweet, but also informative. Include what you do, who you are, and why people should care. And if you're feeling sassy, throw in a pun or a witty one-liner to really grab people's attention (and weed out those folx who are not in alignment with your ethos). We also suggest adding a location, because there are tons of local opportunities and collaborations and you want that to be visible (for instance if local craft fairs or media reach out for opportunities).

3. Be sure to update your links page with important and current links. And add a call to action (CTA) in your bio like "Shop our Spring collection here" or "Book a call now!"

4. Your highlights should serve as a navigation for your offerings - much like your website navigation links would. They should NOT be just a collection of old stories. Use the highlights intentionally to introduce your business to new folx.

5. Each piece of content should have a CTA. Every single video or picture should intentionally direct the viewer to DO SOMETHING. This could be a call to sign up for your newsletter, or follow for more, or comment the color they want for the spring collection, or download that freebie.

Reminder: Your IG serves as a way to DIRECT TRAFFIC to your offers.

Want some personalized help with your IG profile? Snag a IG audit with Phoebe here.

So there you have it, folks - the keys to optimizing your Instagram profile for conversions. Now go forth and slay the 'gram like the queen you are.



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